Consultancy offered
Scaling a founder-run export business with professional cadence.
Export TradingStone & Materials₹100 Cr
Export Trading (Stone/Materials)
Scaling a ₹100 Cr founder-run export business with review rhythm, margin discipline, people systems, and targeted hiring—reducing promoter dependency across multi-port operations.
- Company scale
- ₹100 Cr
- Volume
- ~2,000 containers/yr
- Operations
- Multi-port export
Context
A second-generation exporter operating across multiple ports (~2,000 containers/year) had recently stepped into day-to-day leadership. The mandate: scale the business while reducing founder dependency by installing disciplined reviews, data-driven decisions, and people systems.
The situation
Challenges
What was getting in the way before we engaged.
No formal review mechanism or common meeting format
Minimal analysis of operating data; actions rarely tracked or closed
No measurable appraisal system; KPIs and KRAs undefined
Thin contribution margins; costing lacked precision
Rising overheads without clear ownership
Our approach
What REC did
Rhythm, margin discipline, people systems, and a talent engine to sustain scale without promoter bottlenecks.
- 01
Rhythm & planning: Installed a monthly business review with a standardized 4-page deck for all departments; introduced a decisions and actions log with owners and due dates.
- 02
Margin: Re-evaluated the costing mechanism (grade/SKU profitability, logistics and port charges, claims/demurrage, recovery governance) and set pricing guardrails.
- 03
People systems: Linked KRAs to appraisals; introduced a KPI dictionary; tied variable pay to margin improvement and on-time delivery.
- 04
Talent engine: Launched outbound sourcing with structured interviews, references, and pre-close; initiated searches for BD – New Products and Operations Manager – All Products.
Results
Outcomes
Early results after installing review rhythm, costing discipline, and people systems.
Department heads began analyzing performance data; reviews now end with clear actions, owners, and timelines captured in minutes of meeting.
The costing reset improved margin visibility and enabled profit uplift via price/mix corrections and tighter control of logistics costs.
Recruitment in progress for two critical roles to sustain cadence and free promoter bandwidth.
Artifacts delivered
- Monthly review deck and common format
- MoM / decision log template
- Appraisal and variable pay framework
- KPI dictionary
- Hiring scorecards
- Onboarding plans
Proof
Client voice
In their own words.
“For the first time, our reviews end with commitments and owners. Hires came in with clarity and started delivering within weeks.”
Ready to professionalize how your business runs?
Start with our Scale Readiness Audit or speak with us about org design and cadence.